Bandwidth: The Entertainment Industry’s True Star

Move over George Clooney, there’s a new star in Tinseltown. But you won’t hear much about it in the tabloids nor will you see the up-and-comer giving an acceptance speech at the Oscars or Emmys. The entertainment industry’s new star is operating behind the scenes: in studios and video streaming websites like Hulu and Netflix. The name of Hollywood’s new star? Bandwidth.

The rise of video streaming is one of the primary factors driving the need for more bandwidth for both workers in the entertainment industry as well as viewers. According to eMarketer, the average adult in the United States watched almost 300 times more digital content in 2015 than he or she did four years earlier. Among sites that strictly feature videos, such as YouTube and Netflix, as well as social media sites like Facebook, large amounts of bandwidth are required to support consistent delivery to users.

But it isn’t just end users watching shows at home that need more bandwidth support. Within the entertainment industry, employees need the support to piece video together. (more…)

This July 4th, Declare Your Independence from the Big ISPs

240 years ago, our founding fathers declared the 13 American colonies a united, sovereign nation free from the rule of the British Empire. On the grounds that they were being unduly taxed and controlled without proper representation, these revolutionary thinkers changed the world forever.

This Independence Day, commemorate the spirit of liberty and declare your independence from the big Internet Service providers.

The big ISPs are a lot like the British Empire of the 18th century: they’re massive, imposing corporations. Due to the sheer size of their organizations, it can feel like you’d have to travel across an ocean to develop a meaningful relationship and demonstrate the unique needs of your business.

Furthermore, larger ISPs must create services that will have a broad appeal. Their business model does not leave room for customizable solutions.

What does that mean for your organization? (more…)