Lights, Camera, Connectivity: Exploring The Ever-evolving Media and Entertainment Industry

The media and entertainment industry has undergone what many consider to be one of history’s most dramatic business transformations. Consider the strides made within the industry over just the last century; only a few decades ago, companies relied on bulky machines to print text for newspapers, magazines and posters. At this time, the industry was still far from breaking ground with next-generation developments like high definition voice and video or three-dimensional imagery.

 

Fast forward to today, however, and you’ll see a truly disruptive industry where change is being driven by technological advances and shifting consumer preferences. For instance, cloud computing is taking the industry by storm, and there is a strong demand today for digital online content. These changes have been steering organizations within the industry towards adopting more intelligent digital strategies for delivering quality online content while also maintaining high internal performance. (more…)

Three Network Challenges Every Metropolitan Business Must Overcome

Organizations operating out of a metropolitan area face notably different network connectivity challenges than businesses in suburban or rural areas. For instance—as we addressed in a recent blog—Los Angeles and New York City have among the slowest and most expensive Internet services in the world.

Here are three more network challenges that every business based in a major city has experienced all too often:

Costs: According to a report from New America’s Open Technology Institute, metropolitan businesses deal with astronomically high Internet costs. For example, businesses in New York City, LA and Washington, D.C. pay more than four times as much for only half the upload speed than companies based in Chattanooga, Tennessee. The bandwidth is there; however, due to the typically higher cost of living in these areas, businesses in major cities have to pay much more to reap the benefits. (more…)

Game On! The Importance of Reliable Network Performance for Game Developers

The global gaming market is on fire, as both established and independent game developers continue to push the boundaries of what is possible on an ever-growing number of platforms.

 

While beloved older Atari and Nintendo games (Super Mario, anyone?) relied on a small yet passionate group of developers making their visions come to life on consoles, today’s major video game releases require the efforts of hundreds of skilled developers—projects that research shows can cost over $200 million.

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Trick or Treat: Do You Really Need More Bandwidth?

A productive work environment includes enterprise connectivity levels that effectively support bandwidth-intensive processes (i.e. video conferencing, audio streaming, large file downloads or transfers). Without such technology, an organization may suffer from the deathly pall of a haunted house—and that’s certainly not good, considering Halloween is now behind us.

 

The spookiest holiday of the year may have come and gone, but does your organization still appear frightening due to a lack of connectivity? Just consider the following statistics in relation to poor connectivity to understand how agonizing limited bandwidth can be for executives and employees leveraging bandwidth-intensive services within their organizations today:

 

  • Fifty-four percent of senior executives share work-related videos with colleagues at least weekly.
  • Ninety-three percent of marketers use video for internal communication.
  • Eighty percent of senior execs watch more online video today than they did a year ago.

 

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