Three Ways Your Hotel is Suffering Without High Speed Internet

The hospitality industry is without question one of the world’s most profitable. At the same time, one factor that is detrimentally affecting the hundreds of thousands of hotels worldwide is the level of Internet connectivity being delivered over their networks.

Your business can’t afford to idly sit by while millions of individuals begin to plan their hotel stays for this year’s bustling holiday traveling season. Unfortunately, you could lose out in more than one way if you don’t take the importance of high speed Internet seriously. Below, we explore just a couple of these ways:

Dip in Direct Bookings: In the hotel industry, direct bookings are of the utmost importance, and today, guests are increasingly taking their transactions online directly via a hotel website. If your website is taking too long to load, is freezing or experiencing latency or lag time, you can bet that those once potential guests of yours are officially no more.

Dent in Overall Revenue: A recent case study shows that the average four-star hotel can lose an estimated $120,000 of revenue specifically because of poor Internet connectivity or Wi-Fi offerings. At the same time, the number of hotel guests who use Wi-Fi has increased by 35 percent over the last six years. The demand is there…are you catering to it?

Loss of Customer Loyalty: The New York Times reported last year that as individuals increasingly travel on business, hotels continue to raise rates for basic amenities – including access to Wi-Fi. In today’s economy, it’s understandable that you’ll want to raise fees when possible, but it’s absurd to make guests pay for underperforming Internet connectivity. In fact, according to one recent analysis, 80 percent of hotels offer Internet speeds below six Mbps.

Bottom line: If your Internet connectivity is suffering, so will your hotel. Don’t believe us? A recent survey of over 50,000 hotel guests found that Wi-Fi access ranked higher than any other amenity, including complimentary breakfast and free parking.

The solution? Ethernet service that is custom-tailored to your company’s exact needs. One size doesn’t fit all; your business is unique, and your network solutions should be too. Click here to begin exploring your options.

Three Benefits of Ethernet Service for Cloud Users

The cloud is proving pretty tempting for IT managers and decision makers for a variety of reasons. In fact, according to a survey commissioned by Metacloud during VMworld 2013, 75 percent of companies say that two years from now, they will be running either more or all of their workloads in the cloud.

The business case for moving application processing and storage out of the data center and into a cloud service is growing stronger each and every day. The only thing is, existing cloud users and/or those considering making the cloud move are oftentimes in the dark as to how they can benefit even further by complementing their cloud investment with an Ethernet connection.

The advent of the cloud has without a doubt raised the bar for companies’ computing needs; however, Ethernet is taking this one step further. Don’t believe us? Here are three ways that Ethernet can maximize your cloud deployment:

1.)   More Speed: By accelerating the speed at which your cloud operates, you can get things done faster; you can get that document signed quicker, turnaround that project more immediately and, of course, access your cloud services faster.

2.)   Faster Access to Your Cloud Services: Faster speed means faster access to your cloud services – it’s really as simple as that. Who wants to wait any longer than they have to for conducting business and accessing the services they need?

3.)   Lower Capex: Ethernet maximizes one of the most notable benefits of the cloud: reduced costs. In fact, it was the number one reason why companies currently use the cloud, according to the aforementioned infographic. Faster access to your cloud services means less hardware needed, and that means lower capital expenses.

It’s clear that the cloud has irreversibly transformed business operations, and with Ethernet usage, it will only continue to do so.

High Speed Internet 101

Remember the days of dial-up Internet where you’d patiently pass the time while your network established a connection through the public switched telephone network (PSTN)? Back then, the novel concept of Internet connectivity was so fascinating that we were willing to wait, and wait, and wait.

But today, playing the waiting game doesn’t cut it anymore. Why? Because business can’t wait. You can’t afford to have delays in Internet connectivity (For instance, Amazon.com could lose up to $1.6 billion per year if its Web page was delayed by just one second) and consumers aren’t willing to settle for slow service (one in four people abandon a Web page that takes more than four seconds to load).

The good news is thanks to fiber-based Ethernet service, there is no longer a need to wait. Simply put, Ethernet technology connects a number of computer systems to form a local area network (LAN), with the end goal of more quickly transporting data. Ethernet technology has greatly evolved to encompass a variety of interfaces and speeds, including advanced, fiber-based Ethernet service. Ethernet is widely considered today’s most dominant form of delivery technology for business networking.

If your business has high bandwidth requirements that must be met, a fiber-based Ethernet network service could be ideal. Consider the following benefits:

Establish better client communications: If you’re having a video conferencing session with a big-name client, the last thing you want is for your connection to be spotty. High speed Internet delivers on its promise to keep client communications clear, understandable and efficient, bolstering your business’ reputability as a result.

Scalability: Faster Internet means that you can choose the bandwidth that you believe will maximize efficiency based on the specificities of your business’ needs.

Remote system administration: Extend your private network with high speed Internet and you’ll improve business performance and productivity while enjoying the functionality, security and management of a private network. A virtual private network (VPN) also empowers remote or geographically disparate employees with secure access to their company’s Intranet while working outside of the office.

You’ve waited long enough. Click here to learn more about the benefits of fiber-based Ethernet Internet service for your business.